Who We Are
Akademi Jari Emas (AJE) was founded in 2010 as an academy dedicated to developing wellness entrepreneurs and therapists. Today, we have grown into a comprehensive platform in wellness, entrepreneurship, and the integration of traditional and modern practices.
Our Story
It all began in 1999, when our founder, Coach Kiah Abdul Razak, experienced a transformative breakthrough. After years of struggling with chronic sinus issues, she discovered the remarkable healing potential of sea cucumber (gamat) - a traditional remedy passed down through generations. What started as a personal search for relief became a life-changing turning point.
Inspired by her own recovery, Coach Kiah’s curiosity grew into passion, and her passion evolved into purpose. She began sharing her knowledge with others, and guiding more people towards natural healing. From a single success story, she rose to become an educator, mentor, and wellness advocate.
Today, that journey has blossomed into AJE Wellness & TradiSea brand, a holistic wellness platform built on the belief that every individual deserves better health, better opportunities, and a better quality of life. Driven by compassion and empowerment, Coach Kiah continues her mission—to help communities heal, grow, and thrive through the integration of traditional wisdom and modern wellness innovation.
COACH HAJAH KIAH ABDUL RAZAK
FOUNDER / ADVISOR
OUR MISSION, VISION & SHARED VALUES
We envision a healthier future, carry out our mission to uplift wellness daily, and uphold values that ensure trust, care, and integrity in everything we do.
VISION
AJE is committed to producing high-quality natural products while developing a progressive community of wellness entrepreneurs capable of creating meaningful impact in society.
MISSION
To offer our customers high-quality, value-for-money products supported by an innovative loyalty programme.
To deliver effective job-related training and implement a transparent, performance-based reward structure.
To provide our agents with comprehensive support and reward systems that drive productivity and success.
To establish long-term strategic partnerships with manufacturers to ensure continuous feedback and product enhancement.
SHARED VALUES
KEBERSAMAAN / KASIH SAYANG (Togetherness)
ILMIAH (Knowledgeable)
TANGGUNGJAWAB (Responsibility)
ASPIRASI (Aspiration)